Peloton Offers Employees Range Of New Incentives To Increase Loyalty

Peloton is offering cash and stock incentives to entice employees to stay, according to a report by CNBC. The incentives are meant to boost employee morale after recent layoffs and a slowdown in demand for at-home fitness equipment.

The changes come less than six months into Peloton CEO Barry McCarthy’s tenure, as he tries to turn the struggling fitness company around.

The incentives reportedly include changing its stock compensation plan for eligible employees and granting cash bonuses to hourly workers.

Peloton has told eligible employees that its post-IPO stock options will be repriced to Peloton’s closing price on July 1 of $9.13, meaning that the threshold to exercise stock options for many employees has been significantly lowered. Peloton’s options granted as recently as March 1 had an exercise price of $27.62.

Peloton is also accelerating the vesting requirement by one year for eligible unvested restricted stock units that have more than eight vesting dates left in their vesting schedule.

This stock options repricing and vesting changes does not apply to hourly employees or executives in the C-suite.

Many of Peloton’s hourly employees told the company they would prefer cash to stock grants, according to CNBC. Those workers will be given a one-time bonus, which will be paid out at the end of February.

In a statement to Business Insider, Peloton said it was “committed to competitive and equitable compensation for our people.”

These employee perks come during a volatile period for the fitness company. Peloton’s CEO Barry McCarthy was named less than six months ago after the company replaced co-founder John Foley in the role and laid off 2,800 workers amid steady quarterly losses and waning post-pandemic demand for at-home exercise equipment.

Shari Eaton, Peloton’s chief people officer, said in an interview with CNBC that the company is taking the actions so employees can benefit as the company works on its turnaround efforts.

“The extraordinary circumstances that we find ourselves in now really give us that chance to pause and look at what it is that we can do to ensure future success,” Eaton said.

Peloton shares on Tuesday hit an all-time low of $8.73, down more than 70 percent year to date, amid a broader market selloff. The stock had traded as high as $129.70 almost one year ago.

 

 

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