Arora will play an integral role in intensifying core messaging of the brand reach in the Indian market and promoting the brand at national level.
The company said that the association is in line with an aim to encourage the masses to replace ordinary refined oils for cooking with naturally made cold pressed oils as she has inspired many Indians to focus on their fitness journey.
Arora said, “It is a pleasure to associate with Gulab oils which is one of the leading manufacturers of edible oils in India. As a collaboration I will be endorsing the cold pressed oil range that comes in 5 variants which are groundnut, sesame, coconut, extra virgin coconut and mustard oil. Hope to convey the messaging of healthy lifestyle and fitness in the society together!”
Dishit Nathwani, director, Gulab Oils, said, “Through this campaign and collaboration we would like to convey the message of living a healthy lifestyle. Our range of cold pressed oils are naturally extracted and we aim to encourage the masses to replace their ordinary refined oils and switch to cold pressed oils. Also, we believe no one better than Malaika Arora could have been suited for this campaign and we are glad to partner with her. She is the ideal face for our brand being a fitness icon in the country.”