The countdown to Black Friday – aka, the biggest shopping event of the year – is officially on. The big day is still a few weeks away, but a number of brands and retailers have already started to tease out early deals, from Very, AO and Studio to Boots and Superdrug. And now we’ve got our sights on Amazon, which has just kicked off its pre-Black Friday event, meaning now really is the time to get out your shopping list.
The annual sale bonanza seems to get bigger and longer every year, with more retailers joining in on the action and slashing prices on everything from alcohol and games consoles to mattresses and electric toothbrushes.
While there are thousands of offers to snap up across the shopping event, Black Friday is of particular interest to anyone that loves interior design, has just moved house or has had a big appliance go kaput because KitchenAid appliances, air fryers, coffee machines and more often see huge discounts as part of the pre-festive frenzy.
With all of this discounting action, we know it can be easy to get overwhelmed. So, ahead of Black Friday, which begins on 26 November, and throughout the main weekend, which culminates the following Monday – otherwise known as Cyber Monday – we will be keeping a keen eye out for best discounts across home appliances and a host of other categories, including TVs and laptops, beauty products, kids’ toys and more.
Here are the best early deals you can snap up now, and all the information you need to know about the home and kitchen discounts we’re expecting. We wish you well on your bargain binge.
The best early Black Friday home appliance deals
Nilfisk core 140 pressure washer: Was £240, now £168, Halfords.com
Pressure washers are handy tools to own when it comes to cleaning a wide range of items, from mildew-covered patio tiles to cars and bikes. However they don’t come cheap, which is why we’re pleased to see this one in Halfords’s early Black Friday sale with an impressive £72 off. The Nilfisk core 140 model was described as “an incredibly powerful piece of kit” in our review of the best pressure washers, where it won best buy. “Many of the features are ones we wish we saw more of,” our tester said. “For example, instead of having a safety catch on the trigger, there’s simply an on/off switch next to it – flick it on and the trigger will move freely, while flicking it off will lock the trigger in place.” For all the latest deals and information, read our guide to the Halfords Black Friday sale.
iRobot roomba 692040 connected robot vacuum: Was £269, now £199.99, Amazon.co.uk
Take the hassle out of household chores with this smart robot vacuum, which currently has 33 per cent off. Designed to work on all floor types, the brand states that it has a 90-minute run time before it returns to its charging station and it can even be controlled using your phone or a voice assistant such as Alexa or Google. While we’ve not tested this exact model, a similar iRobot featured in our round-up of the best robot vacuums, with our reviewer praising it for not missing any areas of their floor.
Sage the bakery boss stand mixer with 4.7l bowl: Was £419, now £329, Ao.com
Take all the hassle out of kitchen tasks like whipping and kneading with this Sage stand mixer, which has £90 off in AO’s early Black Friday sale. The bakery boss model, which comes with a 4.7l bowl and powerful 1200W output, won best buy in our guide to the best stand mixers, with our tester saying it outperformed all others in almost every sense. “It has been thoughtfully and intuitively designed to make easy work of mixing, whisking, and beating for first-timers and professional bakers alike,” they said. “And the beater, dough hook, spatula, splash guard, wire whisk and scraper beater (which makes the bowl coverage second to none) are all of the highest-quality. It is pricey, but you get what you pay for”.
Shark NV620UKT upright vacuum cleaner: Was £299, now £199, Ao.com
With an RRP of £299, there’s £100 to be saved on this vacuum cleaner from Mrs Hinch-approved brand Shark. The upright model features the brands signature lift-away technology, which means it also doubles up as a portable vacuum – simply separate the larger unit from the wand and you can tackle flights of stairs, ceilings and other hard-to-reach spots such as under low-lying furniture with ease. While we’ve not tested this exact model, a similar one landed a spot in our review of the best upright vacuum cleaners, so we can testify to the brand’s reputability.
Otty original hybrid mattress: Was £799.99, now £479.99, Otty.com
Otty has launched its early Black Friday sale with up to 50 per cent across all products, including the original hybrid mattress. This model – which comes in single, small double, double, king, super king and emperor size – featured in our round-up of the best mattresses with our tester saying “you can literally feel it adapting to your body shape as you move, giving it a feel unlike any other bed-in-a-box mattress we tested”.
De’Longhi dinamica ECAM350.50.B bean to cup coffee machine: Was 929, now £429, Ao.com
If you’re a budding barista, consider snapping up this De’Longhi countertop coffee machine, which currently has a whopping £500 off. Ideal for couples, it can brew two cups in on go and comes with an auto clean function, so you don’t need to worry about scrubbing it after every use. The plus version of this model featured in our round-up of the best bean-to-cup coffee machines, where it was praised for having an easy set up and delivering full flavour. “We found the grinding on this machine to be so effective and fine that each coffee was bursting with aroma, flavour and strength – we even had to dial it down a tad,” our tester said.
Ninja foodi health grill and air fryer AG301UK: Was £199.99, now £148.99, Amazon.co.uk
One of the leading brands when it comes to kitchen appliances, this Ninja grill and air fryer currently has an impressive 25 per cent off, meaning you could make a saving of £50. Ideal for livening up your meal plans, it has a large capacity grill and a range of additional cooking functions that allow you to air fry, bake, roast, dehydrate, reheat and more. The brand states that the large grill plate is perfectly sized for feeding up to four people and there is also a 5.7l cooking pot, with dishwasher-safe parts for an easier clean-up. While we haven’t tested this exact model, a different Ninja appliance won best buy in our round-up of the best air fryers, with our tester praising it for being “convenient” and “ideal for weeknight dinners when you want to knock up a feast, fast”.
Le Creuset signature enamelled cast iron round casserole dish with lid: Was £250, now £153.99, Amazon.co.uk
A casserole dish is a must when it comes to creating hearty winter dishes, and now you can snap one up from leading brand Le Creuset for less. This dish has a 4.2l capacity, meaning it holds enough food to serve four to five people, and it can be used for a whole host of meals including pastas, soups and curries. While we haven’t tested this one, a similar dish from Le Creuset won the top spot in our round-up of the best casserole dishes, with our tester calling it the “dish of dreams”.
Remoska 2l electric cooker with glass lid, black: Was £159.99, now £119.99, Lakeland.co.uk
For versatile and economic cooking, look no further than this Remoska electric cooker. Whether baking, roasting, toasting or frying, the multi-use 2l pot is ideal for making anything from sandwich toasties and breakfast fry ups to sponge cakes. Thrifty with electricity, the cooker only uses 400W while its also incredibly compact and portable, making it great for cooking and caravan holidays. Lakeland are offering a £40 saving on the pot so there’s no better time to invest.
Vileda variable powered steam mop: Was £89.99, now £49.99, Amazon.co.uk
Steam mops are great for achieving a really deep clean without the need for chemicals, and right now this one has 44 per cent off. With a heat up time of just 15 seconds, it offers up to 15 minutes of steam time and comes with a range of accessories, including a fabric steaming tool, squeegee and angled nozzle. Featuring in our guide to the best steam mops, our tester praised it for being “very lightweight” and “easy to skim over the tiles and get into corners”.
Hisense wide American style multi-door fridge freezer with water dispenser: Was £749.99, now £599.99, Very.co.uk
This super spacious fridge freezer is a good choice for families as it has plenty of room to hold all your shopping, including three separately temperature controlled compartments that you can adjust according to your needs. It also comes with a water dispenser that gives you cooled water at the touch of button and, thanks to its total no frost technology, you shouldn’t ever need to manually defrost it either. While we haven’t tested this model, Hisense has featured in other IndyBest round-ups, including our guide to the best washing machines, so we can certainly vouch for the brands’ reputability.
La Redoute asper double metal bed: Was £325, now £162.50, Laredoute.co.uk
Whether you’re looking to improve your sleep or give your bedroom a fresh new look, this metal frame bed could be just the solution. With currently 50 per cent off in La Redoute’s early Black Friday sale, the bed offers vintage appeal with a matt black lacquered metal and aged brass finish that will go with almost any décor. The bed base (Was £290, now £188.50, Laredoute.co.uk) is sold separately but the good news is that it’s also on sale right now, with an impressive 35 per cent off.
Shark anti hair wrap corded stick vacuum cleaner: Was £269, now £179, Very.co.uk
Originally £269, you can save £90 on this stick vacuum cleaner from Shark. Designed to be used on all floor types, this model has swivel steering so you can move easily around furniture, LED highlights to help illuminate hidden dust and a pet tool, which helps remove stubborn fur from rugs, stairs, sofas and more. It does more than clean floors too, as it can transform into a handheld vacuum that can be used on stairs and inside the car. A similar model won best buy in our round-up of the best cordless vacuum cleaners, with our tester praising its “brilliant features” and ability to perform “really well on ingrained carpet dirt”.
Zwilling 7-piece self-sharpening knife block set: Was £200.28, now £135.72, Amazon.co.uk
Only live for five days, this Zwilling knife set deal is the ideal find for kitchen connoisseurs. With a similar set from Zwilling named the best buy in our best kitchen knives round-up, the stainless steel cutting tools are a favourite here at IndyBest. Featured in this seven-piece set is an ash wood block, garnishing knife, bread knife, utility knife, multi-purpose scissors, meat knife and chef’s knife. Even better, the storage block not only keeps your knives safely stored away, but also sharpens them thanks to clever angles and ceramic compartments.
KitchenAid stainless steel non-stick saucepan set: Was £129.99, now £79, Amazon.co.uk
KitchenAid is one of the leading brands when it comes to baking, blitzing, boiling and pretty much anything else cooking related. So with almost 40 per cent off, this three-piece saucepan set is quite the bargain. Featuring 16cm, 18cm and 20cm saucepans, suitable for all surfaces including induction, gas, ceramic and electric, this multi-pack set really is a staple of any household. For more Black Friday deals on the coveted cookware be sure to take a look at our KitchenAid Black Friday guide.
Instant Pot duo electric pressure cooker: Was £89.99, now £69.99, Amazon.co.uk
Pressure cookers have become something of a cult classic in recent years, with many foodies swearing by Instant Pot’s multi-cooker. When we reviewed this model, our writer noted that it’s “an absolutely brilliant piece of kitchen kit you won’t regret giving countertop space to”. Whether you’re perfecting rice, keeping curries fresh, batch cooking stew or making soups, the versatile appliance helps you create meals with ease. If you’re looking to invest, now’s the time, as Amazon has slashed the price of this one by nearly 40 per cent in its early Black Friday sale.
Ninja 3-in-1 food processor with auto-iQ BN800UK: Was £199, now £149, Very.co.uk
Named best buy in our best food processors round-up, our reviewer described this piece of kit as “an OG when it comes to kitchen appliances”. A pretty lofty claim, but with a food processor, multi-serve blender and personal blender all in one, it really does seem to do it all. And with the exclusive Ninja auto-iQ technology, our reviewer found it “takes care of pulsing, pausing, blending and other process patterns in one move, adding to the stress-free nature of this gadget”. At 25 per cent off, it can now be yours for less.
SodaStream genesis sparkling water maker machine: Was £99.99, now £49.99, Amazon.co.uk
If you’re partial to a fizzy drink but are concerned about the waste you’re creating, you’re going to want to snap up this deal. The SodaStream genesis creates fizzy water with just the touch of a button and you can even decide how much sparkle to add. This model can also be used to create flavoured drinks by adding fruit juice or concentrate, and it comes with a gas cylinder that makes up to 60l of sparkling water.
LG FAV310SNE 10.5Kg washing machine with 1400 rpm: Was £599, now £399, Ao.com
Save £200 on this LG washing machine, which comes with a spacious 10.5kg drum capacity and is packed with features, such as a 14-minute quick wash and a “pause and add” mode, which lets you add forgotten clothes to the wash mid-cycle. It’s also designed with the brand’s “AI DD” technology, which automatically adjusts the machine’s settings to your load, meaning it’s kinder on fabrics. Its 10.5kg drum capacity means that it’s great for extra-large households, and big families. A similar LG model featured in our guide to the best washing machines, where it was picked as the best one for “thorough cleaning” and praised for its ability to “get rid of stubborn dirt”.
Russell Hobbs Emma Bridgewater polka dot kettle: Was £80, now £59, Ao.com
Designed in collaboration with Emma Bridgewater, this kettle features the artist’s quirky and colourful polka dot motif. The kettle includes a removable lid, which should make it easy to fill, empty and clean, and also comes with a washable anti-scale filter to help prevent the build-up of limescale over time. The brand also claims that the appliance is 70 per cent quieter and uses 66 per cent less energy than other kettles. With a different Russel Hobbs model taking the top spot in our guide to the best kettles, you can trust that this super stylish alternative will make a worthy addition to your home.
KitchenAid 5413184120696 artisan stand mixer: Was £599, now £449.99, Amazon.co.uk
Kitchenaid stand mixers have become somewhat of a luxury kitchen necessity, leaping to fame after featuring in a certain British baking tent. But, the coveted home appliance isn’t always the most budget-friendly item. So, at 26 per cent off, this is an early deal we really are excited about. With 300 watt power, 10-speed settings and a five-year warranty, the mixer really is built to last, meaning you can mix, stir and fold happy for many years to come. And with a 3l bowl, 4.8l stainless steel bowl, whisk, paddle, dough hook, flex-edge beater and splatter guard, you’ll have everything you need and more to become a kitchen whizz.
Shark anti hair wrap upright vacuum cleaner with powered lift-away NZ850UK: Was £349, now £199, Very.co.uk
With £150 off, this Shark vacuum cleaner is an absolute steal. While we haven’t tested this exact model, a similar version, the Shark anti hair wrap upright vacuum cleaner XL PZ1000UKT, was our IndyBest best buy earlier this year in the best corded vacuum cleaners round-up. Sharing the same anti hair wrap technology, long 8m power cord and anti-allergy seal as this model, the classic Shark innovations are what sets the brand apart. Maybe that’s why Mrs Hinch fell in love with it.
Beko espresso coffee machine: Was £109.99, now £59.99, Studio.co.uk
If you’re wanting to flex your barista skills at home, a discounted coffee machine is a must for your Black Friday wish list. This one has a streamlined design, features the option to make espresso and has a steam nozzle for frothing milk – giving it that extra versatility. With a 45 per cent saving, this is a mammoth early Black Friday deal.
Bissell spotclean pet pro portable carpet cleaner: Was £179.99, now £139.99, Very.co.uk
If you have a carpeted home, now is the perfect time to snap up a cleaner that will keep your flooring looking fresh and stain-free, because this one from leading brand Bissell currently has £40 off. This particular model is ideal for pet owners as it comes a stain trapper tool and a bottle of the brand’s pet pro oxy urine eliminator, which helps to permanently remove tough pet stains. The pro version of Bissell’s machine featured in our round-up of the best carpet cleaners, where our tester said it was “by far the best machine for using on carpeted stairs”. They added that its cleaning power was “impressive and the suction left the carpets surprisingly dry during testing”.
Beurer cosy heated throw taupe, 180 x 130cm: Was £69.99, now £49.99, Lakeland.co.uk
Get cosy with Beurer’s heated throw this winter and its six temperature settings that allow you to find the perfect warmth for you. The plush polyester velour cover means it’s super soft while the brand claims its generous size allows two people to share. If safety is a concern, the auto shut-off function switches the throw off after three hours and Buerer technology means it cannot overheat. If you fancy, Lakeland’s own startprint heated throw (was £69.99, now £49.99, Lakeland.co.uk) is also on sale for £49.99.
What is Black Friday?
Black Friday is a shopping event that starts the day after American Thanksgiving and lasts all weekend (although many retailers now start their sales much earlier). The following Monday is known as Cyber Monday and together the events mark the beginning of the Christmas shopping season – also known as “the golden quarter” for retailers.
This year, Black Friday falls on 26 November and we expect there to be thousands of deals both online and in stores.
What’s the history of Black Friday?
No one is certain of the origins of the name, but it was likely first used by Philadelphia police officers in 1960s, as a means of describing the traffic chaos caused by people returning home from seeing their families after Thanksgiving. It may also be a nod to the fact it’s the period in which American retailers make most of their profit, moving from “the red” and into “the black”.
But the concept really took off as a global retail phenomenon in the Noughties, after videos of Americans piling into shops to bag discount TVs and games consoles started to go viral. It didn’t take long for UK retailers to get in on the trend – Amazon launched its first UK Black Friday promotion in 2010 and now plenty of other brands participate every year.
When is Black Friday 2021?
In 2021, the sale falls on 26 November (a Friday, of course) and will span the whole weekend, finishing the following Monday.
Amazon’s event is typically the largest in the UK. Last year, its early-bird deals began over a month before the date of Black Friday with prices slashed from 26 October and we expect that the online giant will follow its own precedent for 2021.
Other retailers have also been known to start discounting early – it’s always worth signing up for your favourite shop’s newsletters, as sometimes discount codes and early-bird deals will make an appearance in subscriber’s inboxes ahead of 26 November.
What is Cyber Monday?
Originally the name “Cyber Monday” described the day when online purchases would peak ahead of Christmas, but now it’s a term used to describe the final day of discounting after the Black Friday weekend. It’s a great opportunity to find those deals you may have missed out on and even to grab a more deeply discounted bargain.
How to find the best Black Friday appliance deals
The easiest way to get a good deal is by bookmarking this page and IndyBest’s other Black Friday content so you have the latest information to hand come November.
Over the next few months, we’ll be bringing you all the details you need via our guides which are full of expert knowledge. The IndyBest team will be scouring top retailers such as Amazon, John Lewis & Partners, Currys, Argos and Very to bring you the highlights. Plus we’ll be rounding up the most impressive deals on products like tech, kids’ toys and beauty.
When it comes to shopping the sales, it’s always best to make a list of what you need, so you don’t get carried away. Make sure to know what you’re after in advance and check the RRP so you know that any discount is a true deal.
With shops such as John Lewis & Partners and Amazon, you can register for an account in advance to get speedier checkout when it comes to sale day. By entering your delivery details ahead of the event, you will save time when you place an order, which could be the difference between bagging a new microwave and not.
What were the best home appliance Black Friday deals last year?
Despite the pandemic, 2020 offered plenty of opportunities for buyers, with lots of home appliance deals available at UK retailers. While there was a nationwide lockdown in place, with non-essential stores closed, shops turned their attention online, making sure bargain hunters could still get their Black Friday fix.
Every year we focus on discounts from brands we trust and products we’ve tried and tested, using our expert knowledge of shopping to sift through the chaff and serve up only the appliance-based wheat.
Bish, bash, Bosch – that’s right, one of our top deals was for this Bosch washing machine (£449, Johnlewis.com), which was reduced down to £349 for Black Friday.
The series 4 freestanding washing machine took the top spot in our guide to the best washing machines. Our reviewer called it “exceptionally quiet, almost soothingly so”, with a “good selection of cycles, including dark wash, mixed load, and a super-quick setting which gets your washing done in as little as 15 minutes”. Take that, laundry.
On the smaller side, this Philips hue white and colour ambiance starter kit (£129.89, Amazon.co.uk) also saw a big saving in 2020, when it was reduced from £149.99 to £89.99.
Perfect for adding some colourful vibes to your living space, the bulbs came out top in our review of the best smart lighting. In fact, Philips dominated that guide, as the brand’s range of bulbs, strips and even outdoor lights were all named as standout buys.
KitchenAid’s artisan 1.4l glass jar blender (£279.99, Argos.co.uk) also caught our eye in 2020 – and not just because of its sleek design. It was £279, but went down to £239 during the Black Friday sales.
We’ve previously reviewed other items in KitchenAid’s range, such as the artisan stand mixer (£499, Kitchenaid.co.uk), which our tester said was quick, quiet and easy to set up in our review of the best stand mixers. “It’s a doddle to wash (with dishwasher-friendly parts) and is versatile with a whopping ten speeds,” they wrote.
What were the best home appliance Cyber Monday deals last year?
Cyber Monday saw plenty more discounting action on some of our favourite brands and products.
Crock-Pots have been having a real moment these past few years and in 2020 the lift and serve digital slow cooker model (£45.99, Amazon.co.uk) was reduced from £59.99 to £29.99 on Amazon.
The 4.7l ceramic bowl makes it the ideal size for families and batch cooking, while in our review of the best slow cookers, our tester found that “when it comes to cooking a succulent roast, this lightweight machine won, hands down”.
If you’re looking for bargains for your garage and shed, it’s likely that 2021 will see plenty of deals on Karcher products – a brand that we have reviewed many times here at IndyBest. Last year, Black Friday saw the K2 full control car pressure washer (£119.99, Currys.co.uk) reduced by a whopping £51, from £140 to £89.
We featured a similar model, the Karcher K5 (£330, Argos.co.uk), in our guide to the best pressure washers, in which our reviewer called it an “exceptionally well-built, well-engineered, user-friendly and powerful bit of kit that tackles stubborn dirt, grime and algae on a grand scale”.
Where can I find the best Black Friday 2021 deals?
Make sure you bookmark this page so you don’t miss a single home appliance deal this year, as we at IndyBest will be devoting all of our attention to getting you the best prices on the best products.
For all the information on the best discounts across all the participating retailers, read our guide to the Black Friday sale and what to expect from the 2021 sale weekend.
Many retailers have also started preparing for the big event in advance, including Argos which has launched a dedicated Black Friday landing page. Other brands and retailers such as Currys, Dyson, Very and Gtech have also followed suit, so it’s a good idea to keep these bookmarked for all the latest news.
For the latest discounts on home appliances, tech, toys and more, try the links below:
Read more on Black Friday 2021
How to get the best Black Friday deals this year – when the sale starts and how to prepare
Best Black Friday tech deals – whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best offers here
Best Black Friday gaming deals – Xbox or Playstation? Here’s our expert guide to discounts on consoles, controllers and games
Best Black Friday beauty deals – stock up on your favourites across make-up, skincare, haircare and fragrance
Best Black Friday laptop deals – there are hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday TV deals – update your at-home cinema experience without paying full price
Best Black Friday fashion deals – whether it’s a pair of boots or a coat, treat yourself to some wardrobe essentials
Best Black Friday kids’ toys deals – get your Christmas shopping done and dusted with offers from Disney, Lego, Playmobil and more
Best Black Friday sports deals – kit out your home gym or build your winter workout wardrobe
Best alcohol Black Friday deals – whether you’re a fan of gin, vodka, tequila, beer or wine, you’ll be able to bag a bargain
Best Black Friday Nintendo Switch deals – whether it’s the OLED, lite or original you’re after, level up with these discounts
Best Black Friday mattress deals – rest easy with big discounts on brands such as Emma, Eve Sleep and Simba
Best Black Friday Aldi deals – the budget supermarket is expected to slash prices on big-ticket items like the Nintendo Switch
Best Amazon Black Friday deals – our pick of the best bargains from the millions out there
Best Apple Black Friday deals – discover rare offers on the brand’s bestsellers, from AirPods to iPhones
Best Argos Black Friday deals – find discounts on everything from kids to homeware, fitness and DIY
Best Boots Black Friday deals – there’s no better time to save on beauty, skincare, electric toothbrushes and more
Best Currys Black Friday deals – for everything from TVs and laptops to kettles and coffee machines
Best Black Friday Dyson deals – bag a bargain on the brand’s corded, cordless and handheld vacuum cleaners
Best John Lewis & Partners Black Friday deals – the high street stalwart will have great prices on fashion, beauty, tech, kids and homeware
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.