Birla fertility and IVF appoints Lodestar UM as media agency on record, Marketing & Advertising News, ET BrandEquity

Birla fertility and IVF appoints Lodestar UM as media agency on recordA chain of fertility and IVF clinics, Birla Fertility and IVF has appointed Lodestar UM as its Media agency on record (AOR). The win was the result of a multi-agency pitch. The agency will now handle the TV, print, OOH, digital and radio, mandate for the brand from its Gurugram office.

Abhishek Agarwal, chief business officer, Birla Fertility and IVF said, “Birla Fertility and IVF aim at transforming the future of fertility globally, through outstanding clinical outcomes, research, innovation and compassionate care.”

Prem Sharma, head – branding and marketing, Birla Fertility and IVF said, “At Birla Fertility & IVF, we are working towards creating a trusted brand which can help its patients realise their parenthood dreams. As our media partner, Lodestar UM will help us reach out to these patients through right media outreach.”

Birla fertility and IVF appoints Lodestar UM as media agency on recordNandini Dias, chief executive officer, Lodestar LUM said, “We are beginning an exciting journey with Birla Fertility and IVF, a brand that touches lives and amalgamates seamlessly with Lodestar UM’s core philosophy of Better Science, Better Art, Better Outcomes.”

Anindya Ray, senior vice president – business, Lodestar UM said, “This is our 2nd business win from the CK Birla group of companies, having won Orient Electric business in 2017. Birla Fertility and IVF gave us the dual challenge of an ambitious growth plan and a rigorous micro-marketing effort to build to that height brick-by-brick. We delivered on the brief with real solutions driven by data and innovative thinking, and that is what we are taking into key launch markets.”

Madison recently won the digital duties for the brand as well. Apart from digital duties, the agency will now handle traditional media planning, buying and strategy and the account will be handled by Madison Media Sigma, based in Mumbai…

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