Bandhan Bank ropes in Zubeen Garg as brand ambassador for Assam, Marketing & Advertising News, ET BrandEquity

Zubeen Garg
Zubeen Garg

Bandhan Bank has announced Zubeen Garg as the brand ambassador for the Bank in Assam.

This association is a landmark one for Bandhan Bank as this is the first time ever that the Bank has associated with a brand ambassador since its inception six years back, it said in a statement.

To mark the commencement of this association, Zubeen has released his new music video which showcases diverse elements of Assamese culture and heritage.

Apurva Sircar, head – marketing, Bandhan Bank, said, “Bandhan has a deep-rooted association with the state of Assam and its people. It’s been our mission to serve the people of the state and help fulfil their aspirations, and catalyse their holistic development through a combination of financial services and community development initiatives. Associating with Zubeen da was therefore a natural decision, and the song and music video are our tribute to the people of this culturally rich state.”

“I am fortunate and indebted to my lovely people of Assam for showering their love and affection on me. In whatever I do, I keep them in my thoughts. My association with Bandhan Bank is a logical one since they also have a strong connect with the state of Assam and have been empowering the people of the state to transform their lives and that of their families. There is a lot in store as a part of this association and I look forward to working with Bandhan Bank,” Garg said.

In addition to the song and music video, Bandhan Bank will also embark on a campaign featuring Garg, to be run across television, print, OOH, radio and digital media.

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