Bachelor star Sam Wood sells fitness business for $71million
Former Bachelor Sam Wood has sold his fitness program, 28 by Sam Wood, for a whopping $71million.
The Melbourne-based personal trainer and entrepreneur sold the program to myDNA, which provides customers with personalised fitness and health plans based on an analysis of their DNA results.
‘I am so proud of what we have achieved so far and even more excited about what the future with myDNA holds,’ Sam told news.com.au.
Sold! Former Bachelor Sam Wood has sold his fitness program, 28 by Sam Wood, for a whopping $71million
Under the deal, Sam will become an investor in myDNA, holding a 5 per cent stake.
Thanks to the myDNA deal, Sam plans to ‘supercharge growth, add incredible new tech features and personalisation’ to the program and app.
‘I think that’s why we’ve had the success that we’ve had, and myDNA, what they have that we find really attractive is that extra level of personalisation through genomics,’ he told the Australian Financial Review.
Business: The Melbourne-based personal trainer sold the program to myDNA, which provides customers with personalised fitness and health plans based on an analysis of their DNA results
Dennis Bastas, chairman of myDNA, told AFR that 28 by Sam Wood’s custom-designed app and website was a big factor in the $71million deal.
‘Sam’s got a great following, and the platform itself is a beautiful user experience, which to be honest, from the myDNA perspective, the attractiveness in acquiring his business was all people that went along with it,’ Bastas said.
Sam, 41, made headlines earlier this year after he uploaded side-by-side photos of himself, showing how he went from having a ‘dad bod’ to looking like a bodybuilder in two months.
The father-of-three explained that he’d gained weight in the lead-up to the Christmas holidays and decided to follow his own 28 by Sam Wood program to get back in shape.
Before and after: Sam, 41, made headlines earlier this year after he uploaded side-by-side photos of himself, showing how he went from having a ‘dad bod’ to looking like a bodybuilder in two months
Online trolls were quick to accuse Sam of deliberately making himself appear bigger in the ‘before’ photo by ‘pushing out his stomach’ and hunching his back.
Addressing the backlash in an Instagram video on Monday, Sam said: ‘To the sceptics and the haters, it’s all good I get it.’
‘The photo on the left is me and it was taken in the last week of August last year. I’m not sticking my guts out. They were just out and my posture was many of things suffering.’
‘I’m not sharing this as marketing ploy. I’m sharing it to show that I’m real and was struggling like so many others as so many assume that as a fitness guy I’m always in good shape.’
I’m not sharing this as marketing ploy’: Sam blasted online trolls for accusing him of ‘faking’ incredible before-and-after photos of his body transformation, which were achieved through his 28 by Sam Wood program
The former reality star admitted he was nervous about posting such an unflattering image of himself, but knew it had to be done.
‘It was scary and confronting to share a picture that I hate looking at but once it’s out there, it’s actually incredibly empowering and liberating. This is me. This is real,’ he declared.
In the caption of his body transformation post, Sam revealed he’d decided to embark upon his own eight-week challenge on September 1.
Expansion: Thanks to the myDNA deal, Sam plans to ‘supercharge growth, add incredible new tech features and personalisation’ to the program and app
‘I made a decision and I went for it and I cannot believe how much better I feel. Forget how I look. It’s how I feel,’ he wrote.
‘[The benefits include] More energy, better mood, more confidence, sleeping better, more productive,’ he added.
Sam said the eight-week challenge helped him get out of a rut.
‘I’m feeling better mentally and physically in every way. I needed a circuit breaker. I needed to get out of a rut,’ he said.
The 28 by Sam Wood program includes fun and challenging workouts, as well as recipes and meal plans to help people get back into shape.
Fun: The 28 by Sam Wood program includes fun and challenging workouts, as well as recipes and meal plans to help people get back into shape
Back in 2018, Sam invested $1million into the 28 by Sam Wood program to make it a bigger contender in the fitness space.
The fitness mogul is married to Snezana Markoski, who he met on the third season of The Bachelor back in 2015.
The couple welcomed their third daughter together, Harper, on May 4.
Snezana already shares daughters Charlie, two, and Willow, three, with her husband of four years.
She is also mother 16-year-old Eve from a previous marriage.
Happy ending: Sam has been with wife Snezana Markoski since they met on The Bachelor back in 2015
Baby joy: The couple welcomed their third daughter together, Harper, on May 4
Since finding fame on The Bachelor, Sam has built a family and a fortune estimated to be close to $10 million, largely from a series of shrewd property investments in central Melbourne and regional Victoria.
The star – who drives a $150,000 Mercedes G-Wagon – has built a property portfolio which includes his $4 million home in Elsternwick which he shares with wife Snezana and four children and a $3.6 million holiday home in Mt Martha.
The solid brick Victorian residence in the desirable suburb of Elsternwick was bought in September 2018 for $3.3 million and features a whopping nine rooms in total, including four double bedrooms and ‘an expansive living area with alfresco dining’.
An hour away in picturesque Mt Martha the Wood family has invested in a perfect holiday getaway on 2440 square metres of land.
Wood bought the property in October 2020 for $2.7 million and already it has risen in value to a staggering $3.6 million -a nearly million dollar profit in just 15 months.
The Bay Road property is only minutes walk to Mt Martha Village Shops and the South Beach Yacht Club making it a prized acquisition to any property portfolio.
Main abode: Wood has built a property portfolio which includes his $4 million home in Elsternwick (pictured)
Mod-cons: It features a whopping nine rooms in total, including four double bedrooms and ‘an expansive living area with alfresco dining’
The four bedroom house is an entertainers dream featuring a large family room, spacious lounge and dining room with gas log fire and well-appointed kitchen.
Wood made his entry into the property market back in 2014 when he purchased a two bedroom 1728 square metre unit in Carnegie’s Koornang Road for $477,500.
That property has now jumped in value to close to $600,000.
And he’s had the Midas touch since. In 2017 Wood bought a three-bedroom investment property in Broadford for $295,000 and since then has watched it jump in value to nearly $500,000.
In 2018, around the same time Wood acquired the Elsternwick property, he also sunk $531,000 into another investment property in Upwey.
This, like all his other properties, has continued to surge in value making Wood the undisputed financial king of the Bachelor franchise.
Flashback: Sam is pictured on The Bachelor back in 2015