Australia’s first on-demand adventure and sport insurance offers $6 a day cover

A new insurtech start-up – Flip – has launched Australia’s first on-demand injury cover offering adventurous and sporting Australians the chance to stay protected for $6 a day.

Flip comes at a time when nearly half of Australians are living without private health insurance. Flip provides quick, simple cover to fit any adventure, from a daily $6 pass for a weekend of mountain biking, or a $9 weekly pass for the full-time thrill seeker.  Flip also lets users boost their cover.

Not just for thrill seekers, Flip can also be used as an affordable, no-strings attached option for “everyday Aussies whose big adventure might be the dads vs lads soccer match at the park or the weekly jog around the block.”  

Flip is a is a wholly owned subsidiary of HCF, one of Australia’s largest not-for-profit health insurers. HCF launched the business in partnership with BCG Digital Ventures (BCGDV), the corporate innovation and digital business-building arm of The Boston Consulting Group. Kathleen Weaver and Chris Borrett jointly led the venture and were appointed in 2021 as co-Chiefs.

Weaver, Flip Chief Officer notes “Insurance doesn’t have to be boring or confusing. Everything we do is relaxed and hassle free – simple sign-up, simple pay-out, simple language. Flip is easy and incredibly quick, you can create an account while you’re strapping into a harness and be covered by the time you’re abseiling down the mountain.”  

The no-strings attached insurance is for active and adventurous Australians and offers cash payouts straight into bank accounts.

Flip has already assembled a crew of Olympic and World Champion athlete ambassadors to show Australians how to live every day with Flip, including Olympic mountain biker Rebecca McConnell, tennis champ, Isabella Bozicevic, BMX freeracer Harriet Burbidge-Smith, and world champion snowboarder Michaela Davis-Meehan.  

Creating an account with Flip is as an easy three-step process of setting up a profile, selecting which cover (day or week), choosing to boost the cover or not. There are no waiting periods and with cover starting straight away – Flip offers simple, flexible and straightforward injury insurance without the complex jargon or confusing policies. 

Flip adds “If users happen to sprain, strain, snap, slice, shatter or smash it (ouch, let’s hope not) while their cover is on, it isn’t an insurance hassle. The Flip team knows that unexpected expenses hurt as much as injuries, so lightning-fast cash payouts are at the core of the Flip experience.

“With payouts going straight into users’ bank accounts it means Aussies have the choice of spending their money however they please, from Uber rides until they’re back on their feet, comfort food on the couch, a physio appointment, or a new bike to replace the one that got mangled in a spectacular wipe out.”

To celebrate the launch, this November Flip is giving away 1,000 $1 Day Passes to “encourage Aussies to get outside, live a little, do something different, push boundaries, or try to finally land that skateboard trick. Use the one-time access code of DAYPARTY to try it out, tell your friends, or maybe start a new activity.”

Visit to create an account and for more information.  

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