Amitabh Bachchan roped in as brand ambassador for Amway India and Nutrilite, Marketing & Advertising News, ET BrandEquity

Amitabh Bachchan (File photo)
Amitabh Bachchan (File photo)

Amway India has announced the appointment of Amitabh Bachchan as its brand ambassador.

As a part of this association, the veteran actor will endorse the brand Amway and the Nutrilite range of products across all platforms.

Anshu Budhraja, chief executive officer, Amway India, said, “Onboarding Mr. Bachchan, an iconic brand, living in the hearts of millions of people, was a winning combination to reinforce our vision of helping people live better, healthier lives. As we lead our journey towards Amway India’s 25th-anniversary celebrations next year, our aim is to instill his key traits like hard work, focus, determination, and discipline, amongst our incredible direct sellers/retailers. Especially focussing on women and youth leaders who are making headway into the entrepreneurial ecosystem.”

“I am honored to be associated with Amway. The brand’s focus on unleashing the power of entrepreneurship by empowering the women and youth of our country is commendable and inspiring. In today’s times, when nutrition and wellness have become an indisputable part of our lives, the brand’s commitment of making people’s lives healthier with its quality products, personifies trust in the brand. I look forward to becoming an intrinsic part of the Amway family,” Bachchan said.

Ajay Khanna, chief marketing officer, Amway India, said, “Our association with him will help us gain deeper penetration in the consumer mind space across different markets. This will further augment our proposition of holistic health and significance of supplementation to fulfill nutritional gaps in the daily diet and encourage current and prospective direct sellers/retailers to connect with the brand.”

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