After Covid Closures, Americans Are Starting to Break Out of Their Home Gyms
For gyms and fitness studios, the New Year boom skipped a year, but it’s barreling back.
In its fall 2021 report, the International Health, Racquet, and Sportsclub Association finds that check-ins at boutique fitness studios in March 2021 were just 13 percent lower than the number recorded in March 2019, and new joins at health clubs outpaced those in 2019. That’s a heartening stat, as 22 percent of gyms and fitness studios had to permanently close their doors during the Covid pandemic. The IHRSA notes that these numbers will likely increase as 49 percent of people who canceled their gym or fitness passes also say they plan to rejoin in the next six to 12 months, as restrictions continue to loosen and vaccinations tick up.
Another sign of the times: Mindbody announced on Wednesday that it plans to acquire the subscription service ClassPass. The San Luis Obispo, California-based wellness platform also announced that it secured a $500 million investment alongside the deal.
Consumers likely won’t be canceling their internet-based subscriptions just yet, however. Safety measures remain in effect in many parts of the country. In New York City and Los Angeles, gym-goers are required to show proof of vaccination, and big chains like SoulCycle and Equinox have enacted mandates.
And for all of those fitness studios that pivoted to online, stay the course. While online fitness options surged in popularity during the pandemic, new data from Murphy Research shows that these virtual workouts haven’t replaced the gym for a majority of consumers, but are rather a complement.