200. Play It Again Sports | Top 400 2021

  • Last Year Rank: 231
  • Investment Range: $282,900 – $393,900
  • Initial Investment: $25,000
  • Category: Retail

231. Play It Again Sports

Company Description

This secondhand and new sporting goods chain is an affiliate brand of the Winmark Corporation, a Minneapolis-based holding company. The franchise purchases and sells lightly used sporting equipment as well as new products.

Martha Morris, a Minnesota native, founded the brand in 1983. The store became a franchise in 1988. Winmark owns several secondhand retail businesses, including Once Upon a Child and Plato’s Closet.

Company Statistics

  • Global Sales: $250,400,000
  • US Units: 239
  • International Units: 34
  • Total Units: 273
  • Percent Franchised: 100%
  • % International Units: 12%
  • US Franchised Units: 239
  • International Franchised Units: 34
  • Sales Growth %: 10.3%
  • Unit Growth %: -2.5%

Sponsored information provided by the franchisor

Company Description


At Play It Again Sports® we buy, sell and trade quality used and new sports gear and fitness equipment. Play It Again Sports is a unique retail concept owned by Winmark Corporation, a pioneer in retail resale franchising.

Play It Again Sports was founded in 1983 in Minneapolis,

Minnesota. Winmark began franchising the concept in 1988. The brand is over 280 stores strong making it the largest new and used sporting goods retailer in North America and a major force in the sporting goods retail industry. This provides our franchise partners the buying power, vendor leverage and competitive pricing that only big box retailers typically enjoy.

Play It Again Sports stores offer a wide selection of top name brand sporting goods and fitness equipment at a

tremendous everyday value. They also develop strong relationships within their local communities, including involvement with sports teams, leagues and associations, parent organizations and non-profit organizations.


Play It Again Sports has carved out a unique niche in the retail marketplace. We are the only nationwide sports retailer that specializes in the buy, as well as sell, side of this business. Because of that, we have created a unique and defendable position in the industry. Sports are fun – Play It Again Sports has made shopping for sports and selling new and used sports gear and fitness equipment a part of that fun!

Investment Details

Starting Year: 1983

Franchise Fee: $25,000

Investment Range: $282,900 – $393,900

Royalty Fee: 5%

Financing Available: No


Contact Information

605 Hwy 169 N

Suite 400

Minneapolis, MN 55441

Contact: Alan Majerko

Phone: (763) 520-8500

Email: [email protected]

Website: http://www.winmarkfranchises.com/

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